Client: Dove

Agency: BBH LA

Production Company: ATTN:

Role: Producer (Production)

Year: 2020

The Dove Self-Esteem Project, the largest provider of self-esteem education in the world, has joined forces with Emmy Award-winning actor, producer and writer, Lena Waithe, renowned production company, ATTN: and rising director, Tiffany Johnson to create the exclusive five-part original series, Girls Room. Following the lives of five best friends: Melba, Minnie, Thelma, Gloria and Carlotta. The series explores the moments girls share in bathrooms, a place of vulnerability, where they experiment with appearance, and shape their sense of self. Cinematically vertical, the series was created to reach young girls where they are, on social media platforms on their mobile devices.

Girls Room garnered 5.1M total views and 72K total engagements across ATTN:’s Facebook, Twitter and Instagram.

Article: Shorty Awards Social Good WINNER

Article: Tribeca X Award WINNER – Episodic Series

Article: PR Newswire

Article: Essence.com – Here's Why You And Your Girls Should Tune In To 'Girls Room'

GIRLS ROOM