Client: Riot Games VALORANT Champions Tour

Agency: Rosewood Creative

Production Company: Daydream Studios // Director: Rick Darge

Color: Company 3

Sound: Lime Studios

Role: Senior Producer (Agency)

Year: 2023

Fueling the competitive spark that permeates the VALORANT community, we’ll employ the ultimate anti-strat campaign, and present the hows and whys of watching Champions through a subversive lens. Through a three-part series we introduce “The Random,” often the scapegoat for your squad’s crushing defeat, the random teammates with which VALORANT fills out your team leave you with two questions: Who are they and why are they here?

Establishing bbno$ as “The Random” and Yoleendadong as “The Roommate,” we were able to gain recognition not only within the VALORANT and gaming community, but as well as the music and comedy niche within the TikTok community.

This campaign was published on VALORANT and VALORANT Esports owned social channels as well as reshared and remixed by multiple gaming news and meme accounts garnering millions of views and engagement within the first 24 hours.